For many emerging producer initiatives clearing the hurdle to overseas niche markets is really challenging. This is not only because of any eventual quality deficits, lack of logistics and communication means, but also because of insufficient information on markets and the needs of target groups.

Coffee Hunting offers specific support services to producers and/or donor-financed development projects. These consulting and advisory services are not offered for free but at reasonable costs, since  we and our partners too shall benefit from their effects.

What services do we offer?

Investigation and analysis of market information

• Market research
• Customer surveys
• Trade statistics
• Compilation of legal requirements and standards

Coffee sampling

• Quality classification of green coffees based standardized grading procedures
• Cupping and assessment of standard roasted samples
• Qualified feedback and recommendations to producers

Quality management support

• Training and capacity building for improved coffee processing and quality management
• Installation of local cupping laboratories (project design, purchase of equipment, installation)
• Cupping trainings
• Pre-certification advisory services
• Tailored traceability systems based on latest technology

Marketing support

• Distribution of pre-selected trade samples to importers, roasters and baristas
• Support for trade fair appearances
• Coffee promotion travels
• Development of multi-media marketing and PR-materials
• Development of Protected Designations of Orgin or Protected Geographical Indications according to EU-legislation
• Brand development

Please contact us for further information.

The bar is raised high for a new coffee to meet the demands of Coffee Hunting. This applies to green coffee and roasted samples as well as to their sustainable production.

However the coffee presented through our initiative does not need to be third party certified, which would often not pay off due to high certification costs. We do not expect a perfect product or a model producer, but what we expect is to identify a distinct potential and commitment for quality and sustainable development – the way is the goal. Thus, we do not use specific evaluation standards.

Yet, at this place, we present a framework of criteria that should be developed step by step into an objective evaluation system. Your constructive criticism is requested: Please do not hesitate to submit your ideas and comments.